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Archive for December 10th, 2009

A Look at The History of Citizen Watches

Thursday, December 10th, 2009

Citizen Watch Company is a watch brand that was established in 1924. The men who established the company chose Citizen as the name so that it would be easily recognizable to people everywhere. Up to then watches tended to be heavy objects that were fashionable ornaments as much as they were practical items used to tell the time. Citizen watches changed all that by creating a new brand that was thin and light on the wrist as well as having the added benefit of looking good. And what a success they were.

In a few years they became one of the biggest selling watches in history and continue to sell well today.The reason they have achieved such a niche in the market is due to their quality. A quality that has never diminished, despite the ever growing competition and the temptation to appeal to a broader market.Secondly they are one of those rare companies that are not afraid to take risks. In a world where major co-operations continue to regurgitate the same old thing, Citizen is intent on reinventing the market. They just won’t sit on their laurels, taking the meaning of the word citizen to the extreme.

When Citizen first got going in 1930 there aim seemed to be the first watch company to do everything. They wanted to wipe out the competitive by being inventive. It was the Citizen that first introduced shock resistance to their watches. Up to then watches were easily broken and as a result few people paid out their hard earned cash unless they could afford to replace or fix them. An image of people in expensive suits pulling a pocket watch out of their breast pocket is what springs to mind. Citizen managed to bring watches to the poorer classes by making them more durable.

There latest innovation is perhaps the most impressive. It is called the Eco Drive System and as the name suggest it an environmentally friendly watch, using an inbuilt solar panel instead of batteries. Again this is now used by many watch companies, none of them with the originality of citizen. No doubt they will continue with this line while citizen thinks up something else. In fact this seems to be the pattern in the watch world, no one really moving on until Citizen do.

Pearl Jewelry for Everybody

Thursday, December 10th, 2009

Pearls were the first stones that were valued and appreciated by people and are still considered as the most elegant stones that require no cutting and polishing. The gem’s beauty is outstanding from the moment it is removed from the shell. Ancient civilizations of India and China appreciated and accepted pearls widely. China’s history discusses the value of pearls thousands of years ago and also mentions that Shu King received a gift of pearls around 2300 B.C.

Egypt, the land of beauty, used pearls for decoration and Romans adorned pearls, while the women used it to upholster the sofas or add enhance to their gowns. Pearls are also mentioned in Bible and Koran. Everyone knows that women find pearls irresistible and love to wear pearl jewelry. Women find it suitable to adorn for every cultural festival.

There is wide range of pearl jewelry to suit every woman’s taste. The whole family can adorn pearl jewelry, thus enhancing their style. Pearl is also considered as a symbol of purity and God’s gift and, in times gone by, it was considered as the most prized possession one could own. Pearl farmers yield cultured pearls through an extensive and grueling process. This process begins by gathering oysters, sometimes starting from formative years, all the way through raising oysters. Farmers also have to protect the oysters and keep them safe from predators and disease.

Their basic choice begins by selecting perfect oysters for yielding the best-cultured pearls and then surgically implanting the center of the pearl in the oyster thus allowing the cultured pearl to grow. This process takes a time phase that can extend in years to yield the perfect pearl. Only some of the oysters, those are grown to produce cultured pearls, provide pearls that are of sufficient quality to make jewelry.

Nowadays, all pearls that are sold in the market are cultured pearls. Many people don’t know the difference between cultured pearls and pearls produced from saltwater oysters. Conversely, the process to make freshwater pearls is the same as the one adopted for cultured pearls.

Pearl jewelry goes along with everything, from tweeds to plaids from jeans to skirts and beyond. Still not sure, as to what you want? Go ahead and choose some classic pieces for yourselves or to give as gifts. Guys love to gift pearl jewelry to their wives or girlfriends, as it is a safest bet, especially jewelry made from black pearls. So if you want something memorable and inexpensive, then think of a beautiful pearl ring or magnetic-clasp pearl necklace.